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Rising Stars: Meet Matthew Bryan Beck of Green Hills

Today we’d like to introduce you to Matthew Bryan Beck.

Alright, thank you for sharing your story and insight with our readers. To kick things off, can you tell us how you got started?
I’m an indie singer-songwriter. I was born in San Diego but grew up in NYC. My parents met and married in Brooklyn; I’m a 3rd generation New Yorker. I moved to Nashville from Manhattan for the first time in August 2017 after a bad breakup, quitting my 6 figure salary advertising job to start over in Tennessee. I’d already made an album in Berry Hill with producer Matt Odmark of Jars of Clay, and pursuing full music time was my ultimate dream. This was pre-COVID, pre-remote work. I interviewed for day jobs at every ad agency in town, Redpepper, Bohan, GS&F, The Buntin Group, and Revive Health, but no offers. I budgeted poorly, renting a luxury loft in Melrose, and quickly burned thru my cash nest egg. After a year, I was broke and had to move back to New York to find work in my field. In 2018-2019 I recorded a 2nd album with Matt Odmark.

Fast forward to 2020, I get married, quarantined, locked down, have a baby, and the New York ad world and offices close down. Everything changes due to COVID. By 2022, all my family has left NYC for Dallas-Ft Worth. I have a toddler and a few reasons I should stay in the city. I work from home. New York is dirtier, more dangerous, and expensive, But Nashville has always called me. A piece of my heart was always left in Tennessee. All the planets align, and my wife (an Ecuadorian handmade jewelry designer) and I find an amazing townhouse in Green Hills/Belle Meade that fits our family and creative needs. Now I’m ready to release and promote my new album around town, and we’re going to re-launch my wife’s jewelry brand here. New York is in my blood, but Nashville is in my soul.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a smooth road?
It’s been a hard road. I’ve had to reinvent myself multiple times. I’ve been dead broke many times, living on Burger King coupons and gas station hot dogs. But I’ve never felt more of a “welcome. You belong here” anywhere else. The community of artists and musicians is competitive, but it feels like home. In NYC, you struggle to survive; in Nashville, they beg you to thrive. The struggle is real, but so is the reward.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a creative advertising director. I specialize in copywriting and conceptual campaigns. I’ve worked for the latest global ad agencies, including Ogilvy, McCann, Grey, Publicis, DDB, Havas, FCB, and others. I don’t think I’m anything special in New York, but I definitely haven’t run into many of myself in Nashville.

What quality or characteristic do you feel is most important to your success?
Humility and resiliency. Be humble enough to know your limitations and appreciate your opportunities, but be resilient and tough enough to fail repeatedly yet keep going and keep creating.

Contact Info:

Image Credits
Schuyler Howie

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