

Today we’d like to introduce you to Sarah Clanton.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
A tumbleweed blowing in the wind, as a kid we moved around the country and along the way, I got started playing piano at age 5, found cello at 9, and was always involved in something musical at school or church. My mom was an opera singer and my dad a nuclear engineer, so I am an interesting mixture of the left and right brain. As a kid along with music, I remember playing business, building forts, making believe that I was running a daycare with my American Girl Dolls, or writing newsletters for my Beanie Baby town. It’s interesting looking back from where I stand now, I feel like I am playing at the same things, but now that I am an adult, it’s called adulting. Growing up I was always a bit weird, but I found community in my swim team, Girl Scouts, and in the orchestra. When my family moved from Denver to Atlanta in the late 90s my love for the cello and curiosity around singing and songwriting really began to take root. Yet I really didn’t get the the guts to get on stage at an open mic or playing in a band until my early 20’s, as a senior in college. Then I was full speed ahead: I ran a solar-powered musical festival that ran 19 Saturdays called Music in the Woods in Greenville, SC which still runs to this day! Then I got a little braver and started performing and touring solo or as a side woman for other artists such as Greg Laswell. For my 30th birthday I promised myself I’d move to Nashville to build a team and within a few years, I got signed! A few years later on the day that I released my, record the FBI raided the offices of the parent company that owned the company to which I was signed, because the owner had been convicted of a 200-million-dollar Ponzi scheme! My career froze. I lawyered up and I got my intellectual property back because I would not be just another victim of the music business. As I fought to get all my music back, I became a detective, I found thousands of dollars in royalties that were owed to me. This experience lit a fire inside me to help other artists collect their royalties. First, I started a podcast with my friend, songwriter and producer Wilson Harwood of Elevated Music Studio called The Wealthy Artist Podcast. Then it turned into coaching artists 1:1 to guide them through the song registration process and now there’s my self guided workshop Tunedough, which teaches artists how to quit leaving cash on the table in their music business.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
I’d have to say though that one of the biggest things for me was stage fright…crippling, panic attack, anxiety-inducing stage fright. There were a lot of imposter monsters in my head telling me “you’re not good enough.” Turns out confidence is a practice! I had to keep showing up until the “I can do this” voices were louder than the naysayers. Pro Tip: Remember to breathe.
Another big part of my personal journey has been with my health. In my early 20s, my body quit liking certain foods, so healing food allergies had to take focus over anything else. But I pressed on, addicted to the hustle. Hitting another wall in my early 30s, I began healing endometriosis, which I was diagnosed with during an emergency surgery. All of these struggles have led me to learning how to better take care of myself so I can show up for what I am meant to do on this planet.
My passions as a musicprenuer are songwriting, singing, playing cello, mermaid-ing and cultivating community with healthy meaningful shows. I also love supporting artists on the business side of music. During the pandemic as I was not touring, I start teaching 1:1 and in small groups to help artists claim the money they’re leaving on the table. This led me to create Tunedough, a self-guided course that teaches artists what royalties are and how to collect them. In addition, I co-host a podcast with my pal and producer Wilson Harwood called The Wealthy Artist Podcast, which offers tons of free support to musicprenuers on how to stand in their entrepreneur power and bust the “starving artist” story. Making a successful creative life is entirely possible and it’s my passion to not only live it but to help others lean into their passionately creative life as well.
Do you have any advice for those just starting out?
Contact Info:
- Email: [email protected]
- Website: https://www.sarahclanton.com
- Instagram: https://www.instagram.com/sarahcello
- Facebook: https://www.facebook.com/sarahclantonmusic
- Youtube: https://www.youtube.com/sarahclantonmusic
- Other: https://www.tunedough.com
Image Credits
Jeremy Ryan Studios