Today we’d like to introduce you to Tierra Hensley
Hi Tierra, please kick things off for us with an introduction to yourself and your story.
I began my entrepreneurial journey in 2012 when I started a 5-star Etsy shop to stay home with my young children. Running the shop allowed me to combine my passion for crafting with the flexibility I needed as a mom. I’m proud to say I still maintain that 5-star rating, thanks to a strong focus on customer service and quality.
While I loved the creative side of Etsy, I realized I could make an even bigger impact through real estate. Transitioning into this field, I used my skills in sales and relationship-building to help clients navigate one of life’s biggest decisions—buying or selling a home. Now, as a residential realtor in Middle Tennessee, I’m dedicated to empowering others to build wealth through homeownership.
I also create educational content, including YouTube videos, to highlight the benefits of living in Middle Tennessee. It’s been a rewarding journey, balancing family life and entrepreneurship, and I’m excited to keep growing and helping others along the way.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road. Balancing entrepreneurship with motherhood has been one of the biggest challenges. When I started my Etsy shop, my kids were little, and finding the time to manage a business while caring for them was tough. There were a lot of late nights and early mornings to keep everything running smoothly.
Transitioning into real estate brought its own set of struggles. I didn’t have a large budget to work with, so I had to be resourceful, finding low-cost ways to market myself and generate leads.
This is where my creativity really came into play—I found unique and innovative approaches to make my marketing stand out without breaking the bank. Whether it was crafting eye-catching social media content, creating educational videos, or leveraging my background in design to make personalized materials, I embraced every opportunity to think outside the box.
Building a network in a new industry took time, and there were moments of uncertainty where I questioned if I was on the right path. But finding creative solutions to these challenges has not only helped me grow my business but also made me a stronger, more adaptable entrepreneur. Every hurdle has been a chance to learn, push boundaries, and ultimately help others achieve their real estate goals.
Appreciate you sharing that. What else should we know about what you do?
I’m a residential realtor serving Middle Tennessee, specializing in helping homebuyers, sellers, and relocation clients. I focus on making the real estate process smooth and personalized, empowering clients to achieve their homeownership goals.
I’m known for my creative approach, leveraging skills from my 5-star Etsy shop to bring a unique touch to real estate. From eye-catching marketing and DIY home staging to engaging video content, I find innovative ways to make properties stand out.
I’m most proud of the relationships I’ve built. It’s not just about closing deals—it’s about guiding clients toward a better future with resourcefulness and genuine care.
How do you think about happiness?
What makes me happy is helping others and being of service. I find joy in making a positive impact, whether it’s through my work or just lending a hand where it’s needed. My kids and family are my biggest sources of happiness—they inspire me every day.
Seeing the smile on someone’s face when they achieve a goal they didn’t think was possible is incredibly rewarding. It reminds me why I do what I do, and it fuels my passion for helping others reach their full potential.
Contact Info:
- Instagram: https://www.instagram.com/tierrahensley_realtor
- Facebook: https://www.facebook.com/TheCrafteeAgent
- Youtube: https://www.youtube.com/channel/UCqQq1B09nKBbPFOtXHCc-LA/
