Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.
Ricky Valido
I’m well aware that I’m in the music industry — and with that comes many responsibilities connected not just to the art of making music, but to the business and entertainment sides of it as well. I have deep respect for the people in this industry, especially my peers and colleagues who have become more like family over the years. Read More>>
Grant Emerson
One of the biggest lies my industry tells itself right now is that AI is going to take all our jobs. Read More>>
Leah Hargrove
That fixing problems is enough. We’ve convinced ourselves that if a patient leaves with a filling, a crown, or a cleaning, we’ve done our part. But the real power lies in preventing those problems from happening in the first place. Prevention isn’t just something we check off the list. It should be the heart of what we do. Read More>>
Cooper Reynolds
The biggest lie our industry tells itself is that artists have to play the game to succeed — that they need to follow a specific formula, look a certain way, or sacrifice their creative control just to get noticed. Another one? That value only comes from virality. There’s this myth that if content doesn’t go viral, it didn’t matter — and that’s simply not true. Read More>>
Jason Brueck
I think one of the biggest problems you see today in the art world is an ever-growing trend of Follow the Leader, or more specifically, Follow the Money. I suppose it’s a natural tendency to see someone succeed and understandably want that same success for yourself. Read More>>
Darian Yochheim
I think one of the biggest lies society tells me about my industry is the constant push for self-reliance and self-empowerment—this idea that everything should revolve around you. In the world of photography and content creation, that message often leads to a very vain and surface-level mindset. Read More>>
