People love to make assumptions about what your job or business is like. But often the reality is completely different. Every business has a story outsiders don’t fully grasp—the unseen effort, the misconceptions, the truths behind the polished surface. We asked some folks we admire to share what they wish people understood about their work—and the responses might surprise you.
Brandy Kemp
One of the biggest misconceptions about what I do is that marketing and advertising are the same thing. They are not. Marketing is like dating. You are wooing someone. Dinner, laughs, showing off the good side of yourself, finding common ground. Advertising is like dropping down on one knee and saying, “So… wanna marry me?” Here is the problem. Read More>>
Kristen Nicholson
I think a common misconception in the health and wellness industry is that it’s a luxury. At Urban Sweat, we believe that self care is healthcare. We’ve seen far too many guests be impacted by the modalities that we offer to believe otherwise – even if it was an unexpected result. Read More>>
Kalyn Nelson
I think there are a few misconceptions about interior designers and similar businesses in a construction-heavy industry where the cost of everything seems to go up each day. Generally, the most prevalent idea is that an interior design service adds an exorbitant expense to the project, but I tell my clients that quite the opposite is true. Read More>>
Ciciley Hoffman
People have no idea how much preproduction work being a costume designer takes. They tend to think I just shop and flit about with designers and put clothes on people. Read More>>
Brittany Sensabaugh
I think a huge misconception not just in my business but in real estate is whole is that realtors just put a sign in the yard and collect a 3% commission. The reality is, in my business, I make contact with someone who I might not even close a deal with until 6 months from that initial meeting. Read More>>
Ross Jaynes
What’s often misunderstood about my business is that nearly everything I create starts from nothing—just a thought, a feeling, or a spark of an idea. There’s no template or pre-existing structure. Each project begins in a fluid, undefined state and evolves into something fully realized. Read More>>
