What would your closest friends say really matters to you?

If you asked your best friends what really drives you—what they think matters most in your life—what would they say? We posed that question to entrepreneurs and creatives from all walks of life, and have shared some of the most interesting responses below.

Anna Groos

I think my closest friends would say that what really matters to me is connection—making people feel seen, heard, and cared for. Whether it’s through a thoughtful conversation, a small act of kindness, or capturing a meaningful moment in a photograph, I genuinely love creating experiences that leave people feeling valued. Read More>>

Ainsley Costello

My closest friends would say that ‘Ainsley just strives to be a good human’. One of the big foundational pillars that I was raised on was ‘kind and gracious’, and I carry that with me in everything I do.  Read More>>

April Nicole Scipio

They’d probably say I care deeply about living with intention—about showing up fully for the people I love and creating spaces where others feel seen, supported, and empowered. Relationships matter to me. Purpose matters to me. And I think they’d say I’m someone who doesn’t just talk about growth—I genuinely live it.  Read More>>

Sheila Hedlund

I think the people closest to me would say that I value relationships above all else. It has always been important to me to develop long, lasting, supportive relationships with the people I care about. And this value absolutely carries over to my business–the best and most important part of my work in skincare is developing meaningful relationships with my clients! Read More>>