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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Brittany English-Spencer

That you have to make a lot of money to get started. Absolutely not. You can make a costume out of free cardboard, newspaper, clothing that friends are cleaning out, and all kinds of other things. If you can dream it, you can do it. It might not be right now, it might not be next week, but eventually, you will find a way. Read more>>

Morgan Weinstock

One misconception is that spirits brands are only about what’s inside the bottle. Customers today are looking for more than just a drink—they want connection and a genuine story behind the label. Perhaps the biggest myth of all is that only the “big guys” can succeed in the liquor industry. Read more>>

Tony Chetta

I think the biggest lie that’s perpetuated in the music industry is: ‘Just stick with it and you’ll be successful.’ The reason this belief is so dangerous is because it’s TRUE but it’s only half the truth and it’s loosely defined. ‘JUST STICK WITH IT…’ No one explains what this actually means. Read more>>

Madz

I think the biggest lie I ever believed about this industry is how once you began to succeed, you would never feel alone or lonely. Everyone would want to be your friend or date you, be with you or know you. Read more>>

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